Shanghai and Seattle Exhibitions

The exhibition season has started. We are always excited to meet our international customer and demonstrate our Coffee Roasters around the world. The next exhibitions will be Hotelex Shanghai and the SCAA 2015 in Seattle.

Hotelex Shanghai & Finefood Expo

The Hotelex exhibition in Shanghai is a large and high level exhibition in the hospitality industry.

Hotelex Shanghai

It covers different themed sectors including Catering Equipment & Supply, Bakery, Food & Beverage, Wine & Spirits and of course Coffee & Tea.

The Hotelex Shanghai will take place from Monday March 30th – Thursday April 2nd in the Shanghai New Int’l Expo Center. We will be present at the Coffee & Tea section where our stand and presence is organised by our Chinese Distributors: Sima Coffee en Milan Gold Coffee. Here you can see our new W1A and W6A Coffee Roasters in action. For more information you can visit the website of Hotelex Shanghai.

SCAA 2015 Seattle

In less than two weeks we will be in Seattle. The SCAA 2015 will be held in the Washington State Convention Center from Thursday 9th until Sunday the 12th of April and we will be present with our Dutch coffee roasters.

SCAA 2015 in Seattle

The SCAA is an annual exposition in Seattle and also called the Specialty Coffee Event of the Year. It was designed to be the one stop shop for the coffee professional with everything they need to succeed in the coffee industry. It is still one of the largest coffee expo’s worldwide and very nice to visit.

Our Booth number is 18007 and you can find us here on the floor plan. Here we will demonstrate our brand new W30A Coffee Roaster, which is a very convenient model for a middel-large roastery. We manufactured this Coffee Roaster for Dutch Brothers Coffee. For more information you can visit the website of SCAA 2015.

See you in Shanghai or Seattle?

We hope to see you at the Hotelex Shanghai & Finefood exhibition or SCAA Event in Seattle. Here you can meet us and our coffee roasters, which we will demonstrate on the spot.

We can also inform you all about the latest news and the range of coffee roasters we manufacture. Because we are located in the Netherlands, we always consider this a special occasion to meet our international customers. If you have any questions, please do not hesitate to contact us.

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The chemistry of coffee roasting has always fascinated me. We should consider the roasting process as a fundamental stage in a coffee’s journey from seed to cup. It unlocks the potential of the green coffee beans by creating hundreds of aromatic compounds. It also makes the beans brittle and porous enough to prepare the coffee for grinding and brewing.