The Giesen Roastcast #7 Konrad Oleksak – Branding in the coffee industry

Everyone drinks coffee, this is a moment of peace, an energy boost or simply to connect with someone. But who are the people roasting your coffee? You’re listening to the Giesen Roastcast, where we talk about everything that has to do with roasting and your business in the coffee industry. Cisca roasted coffee year in, year out for over half a decade. With her own coffee roastery and as an ambassador of Giesen Coffee Roasters, she wants to show you what it means to roast coffee for a living. So grab a cup of coffee, sit back and relax. This is the Giesen Roastcast.

In this episode of the Roastcast, Cisca talks to Konrad Oleksak. He is the co-founder of SIMPLo and created a simple, yet strong brand. Today he shares with Cisca how they built up the company, what his journey led him to in the coffee industry and how it’s actually flattering why brands copy them.

You can also listen to the episode here:

Deja una respuesta

More To Explore

Podcast

Podcast #21 – Joanna Alm – Women in roasting

In this weeks podcast Filip invited Joanna Alm to talk about the subject ‘Women in roasting’. Joanna is the Managing Director of Drop Coffee Roasters, and on the Board of Directors of the Specialty Coffee Association. Enjoy!

news

Roasting phases; different stages of roasting

The chemistry of coffee roasting has always fascinated me. We should consider the roasting process as a fundamental stage in a coffee’s journey from seed to cup. It unlocks the potential of the green coffee beans by creating hundreds of aromatic compounds. It also makes the beans brittle and porous enough to prepare the coffee for grinding and brewing.